Our Take

Welcome to the Avantgarde Group blog! We are the leading business communications (Public Relations & Public Affairs) consultancy in Hungary and aim to serve our clients by providing the most up-to-date, cutting-edge and avantgarde communication solutions to their business challenges. In line with our efforts, this blog will provide information on topics from around the globe that we deem to be in line with an avantgarde mentality.

Wednesday, November 10, 2010

The Delicate Balance of Work and Heavy Metal Life

Everyone knows that it’s difficult to balance a career and a family but Bruce Dickinson, lead singer of the famous metal band, Iron Maiden, has added another facet to this challenge by expanding his career in the business sector. This famous, 52-year-old musician not only balances his rock star career and family life but now serves as the Marketing Director of Astraeus, a Gatwick-based charter airline where he has served as a pilot for several years. Where does he find the time?

The airline decided to expand its commercial team to see more growth in the market and with Dickinson’s straight forward communication skills they believe he is just the man for the job. Dickinson claims that taking this position is somewhat of a natural occurrence for him and that he will not cease to tour with his band.

It seems from the airline’s communication that they really don’t see this hiring decision as a big deal. It’s only the millions of Iron Maiden fans that feel the shock. Is it possible that this rocker’s entire career was filled with down time of striving for corporate life? Were this man’s days spent getting to know the aviation industry inside and out so that one day he could wear a suit and tie to work every day instead of a black leather vest? It’s unimaginable for most but guess what? He is not the only one.

Here at Avantgarde Group we have a similar situation as our own marketing director is the lead singer in a rock band. Actually I have come to know several business professionals that rock out pretty hard on their free time. Is there some direct correlation between cut-throat business and front man characteristics? Well, I’ll tell you it’s no coincidence. Businessmen and women tend to have excellent communication and leadership skills. Business professionals must also exude a certain level of confidence and have the ability to ‘perform’ their trade in front of many people. Does a front man of a band need to possess these qualities as well? Yep.

Maybe it’s the inherent need to feed an alternative part of the self. If you wear a suit and tie all day, don’t you want to loosen it up and go crazy on your free time? Doesn’t everyone need this balance? Maybe it took Bruce Dickinson 40 years to realize that he needs this other aspect of life but it’s never too late! Props to him for following his ‘other’ dream and making it a reality!

It is extremely avantgarde to have the ability to balance such a double-life. It takes courage to take on the scrutiny of being both a band’s front man and a working professional. I think we can all take some advice from Bruce Dickinson on how to successfully maintain a multi-faceted existence.

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